An interesting take on business-to-business selling, but to some extent it applies to consume marketing as well. Here, Inc’s Geoffrey James says that when you sell, you’re basically auditioning to manage a part of your customer’s operation. How’s your audition? If you need help making it better and giving your customers that solid “We need to hire this person” feeling, give me a call.
Why Consultative Selling Doesn’t WorkForget becoming a trusted adviser. Customers want a manager not a consultant.