“Making it right” letter for a regional landscaper

This letter was written for a landscaper in the Stateline region who needed to make things right with some customers whose lawns had been damaged. Since the issue was between them and their customers, I’ve “filed the serial numbers” off this one.

Dear Valued Customer,

We wanted to write and apologize for the damage to your lawn, let you know how it happened and how we’ll make it right.

We had experienced some minor incidents of vandalism at our facility. Recently, these vandals added extra chemicals to a pre-mixed tank which had been put away overnight. Not knowing the mix was far too strong, our licensed applicator sprayed it as usual, and…well, you know the rest. We’ve taken steps to make sure it won’t happen again.

You’ll find a refund check enclosed, but your lawn is an important part of your home and we’re committed to making it beautiful. We won’t be happy until your lawn is lush and green again.

However, this will require some patience on your part.

To restore your lawn, we’ll need to reseed with new grass. Summer is about to begin, and summer is definitely¬†NOT the time for reseeding. Heat and humidity can cause a great deal of damage to grass seedlings, causing disease, root damage or death. To ensure your new lawn starts healthy and stays healthy we need to wait until September, when we can count on the temperature being below 80 degrees in the day and 65 degrees at night most of the time.

At that point, we’ll do whatever it takes to give you a quality lawn which is the same as or better than the one you had before this unfortunate incident. This is our promise to you, and we hope we’ll be able to provide you the best lawn care available for years to come.

If you have any questions, please don’t hesitate to call.

Sincerely,

Joe Landscaper

Grain & Feed Manager E-Newsletter Sample

Dear [Reader’s name],

Welcome again to G&FM’s industry marketing newsletter, bringing you updates from the grain industry’s management magazine and web destination!

Surround your valuable message with value for the decision maker

G&FM’s Winter issue continues to bring the best management tips, analysis and news to the biggest subscriber base of managers in the industry. Let’s look at just a few of the topics slated for Winter:

  • The second installments of two different four part series arrive in the Winter issue. Sherry Lorton of White Commercial tells managers how to “control the acres” in their market, and Stephanie Liska, President of Beck Ag, offers more on the ins-and-outs of Word of Mouth Marketing
  • Managers who are building business by using electronic marketing
  • Consultant Glen Ludwig uses a real world case study to show how to prepare a bulletproof succession plan
  • All that and more, including our rail coverage and association news.

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WebPub packages give multiple impact @ multiple savings G&FM offers 12 different WebPub packages that can save you as much as $9417/year with ads in all four issues of the magazine with a 24/7/365 banner ad presence on the industry’s most interactive site! Get coordinated, multi-media delivery of your message! Put grainandfeedmanager.com to work for your website.

Upcoming shows

NGFA Country Elevator and Feed Industry meeting

December 9-11

Chicago Marriot Magnificent Mile

http://www.ngfa.org

AFIA International Feed Expo

January 22-25

Georgia World Conference Center

Atlanta, GA

http://www.ife08.org/

Minnesota Grain and Feed Association Trade Show

Feb 3 -5

St. Cloud Civic Center

St. Cloud, MN

http://www.mgfa.org/html/info.cfm?ID=80

Grain and Feed Association of Illinois (GFAI)***

Feb 17-19

Peoria Civic Center

Peoria, IL

http://www.gfai.org

GEAPS Exchange 2008

Feb 3 – 5

Omaha Convention Center

Omaha, NE

http://www.geaps.com/exchange2008/expo.cfm