“Mounting Debt” 30 Second Radio Spot

We open with a close-up of a steep, ice-covered cliff.

SFX: Shrieking wind (under and throughout).

An arm wielding an ice axe swings into frame and the axe bites into the cliff surface.

SFX: A grunt and axe striking ice.

The camera begins to draw back in a smooth, continuous movement. We see a mountain climber, weighed down with equipment and struggling his way up the cliff. Brilliant blue sky is visible behind him. Soon we see the person he’s talking to is a Sherpa guide, also struggling up the cliff. The mountain is large and very steep and the men are becoming very small as the camera slowly zooms out.

CLIMBER: Keep moving! We must be close to the summit!

SHERPA: It’s never seemed this steep before! And so high…it’s almost as if there’s more mountain every minute!

CLIMBER: (with a laugh) That’s crazy! I’m sure everything will be fine!

As the camera pulls back, we see that the men aren’t climbing a real mountain, but are climbing up a labeled line chart of the national debt (similar to this one) with a top that soars out of sight. Clouds drift by between us and the chart.

FVO: America’s national debt is over 14 trillion dollars now. Your personal share is over 46,000 dollars and climbing. Isn’t it time for a change? (Pause) End The Debt Coalition is responsible for this message.